Essentially the line of vodka miniatures required to completely anaesthetise yourself from the physical hell of being so close to the person next to you, so close that you can smell them, can be replaced by a more soothing glass of something else. The iPod and reading material are still required – the TV usually doesn’t work properly and more often than not the cabin crew can’t be bothered to walk around the end of the seat to serve you, constantly lowering the dividing screen and forgetting to put it back up again when they’ve finished.
It’s never been clear to me why they came up with the facing seat configuration in BA Business, where you stare into the face of a complete stranger sitting in the adjacent seat. Clearly it wasn’t anyone who ever actually uses an aircraft. Or maybe it was … just someone taking revenge on the business traveller.