Dear Mr Branson,
I paid £240 for a round trip from London to Birmingham today. This morning’s journey wasn’t too bad, apart from the fact that your carriages are getting a bit tired and the seats are fairly manky and need a good clean, but the crew are nice. This evening’s service in contrast was off-hand and lacklustre. I think you must be working the crew too hard. But the food was absolutely horrible. Now I know things are pretty bad in Ireland these days, but that ‘Irish’ stew wouldn’t have been touched by my cats. A poor cow coughed up it’s life to produce that. Why do it?
You need to start traveling on your trains again. Or send out the mystery shoppers.